Sanlam Reality is the lifestyle and rewards programme of the Sanlam group. The brand uses content marketing to encourage its members to engage with the programme, be inspired by the benefits and strive for financial wellness. We helped launch Sanlam Reality’s first foray into content marketing in the form of a quarterly print magazine. The reception from Sanlam policyholders, determined through brand-tracker surveys, has shown that if you offer customers useful, informative and relevant content, they are more likely to reward you with their business and their loyalty.
Reality magazine is published four times a year and is the brand’s key communication tool. With inspirational and educational content across topics such as travel, wellness, money, entertainment and home, the magazine encourages members to use their benefits through an engaging lifestyle format.
Six themed Reality digital magazines dig deeper into the core pillars of the programme: money, entertainment and wellness. By utilising the digital format, members are able to immediately engage with the programme via direct website links.
Sanlam Reality website is the main hub where members use their benefits, earn tier points and learn more about the programme. The functional and easy-to-use website is enhanced by inspirational and engaging lifestyle and financial content in the form of the Wealth Sense platform.
A growing Facebook community is where Sanlam Reality members engage with the programme benefits, special offers, lifestyle reads and accessible financial content.
Sanlam Reality members are kept up to date through a monthly eNewsletter, which promotes topical benefits, special offers, competitions and content. Weekly benefit-specific promo mailers keep the programme front of mind with members.
A wide variety of communication products ensure the Sanlam Reality member is fully informed of the programme. These include welcome books and packs, outdoor banners, benefit posters and other branded material.