The RCS Group is a consumer finance business that offers a range of products and services – including insurance, cash loans and retail credit solutions. Our focus is on the RCS Card, and the RCS shopping network of the more than 21 000 stores it supports. Our content strategy is based on daily lifestyle articles, posted online at the Group’s rcs.co.za website, which showcase how RCS enhances its customers’ lifestyles and protects their financial security. This is a mobile-first, digital content strategy, designed to reach – and inspire – the RCS target audience.
Short, daily articles at rcs.co.za/lifestyle, based on the RCS shopping network retail categories: Home, DIY, Fashion, Beauty, Automotive, Electronics and Groceries.
Each daily article is supported by an illustrated Facebook post, designed to inspire the audience to interact with the brand.
Our social media strategy is underpinned by powerful imagery, posted to Instagram and linking back to our online articles.
Our digital content is enhanced by regular video clips, custom-made for the RCS audience by the Narrative team.