Your brand has a story to tell – and content marketing is the best way to tell it. But before you turn the page, you need to know who the hero of your brand’s story really is. You may be surprised how this one ends, writes Narrative Chief Content Officer Mark van Dijk.
As marketers you’re entrusting your content agency with your brand’s storytelling so the relationship you have with your storytellers is key to its success. Business Unit Director Lauren Brabant earmarks 11 things to do to set the relationship between brand and agency into winning mode.
South Africa’s first Content Marketing Benchmarks and Trends report gives the lowdown on the state of content marketing in SA. You’ll find these results and more great stories for marketers in the latest issue of The Content Marketer magazine, says Narrative’s Content Director Robyn Daly.
As more brands embrace content marketing, finding the right person to create and coordinate what could be a very complex content strategy is key to maintaining a successful relationship between brand and content agency. Narrative Chief Content Officer Jane Smith explains.
Instagram is growing at a rapid speed and is a great platform for the right brands to engage with customers. A continual stream of new features offers opportunities for businesses to leverage what this flourishing community network has to offer. Narrative Creative Director, Christelle Grobler, explains.
With a plethora of social media platforms on the market, deciding which ones are right for your brand is a complex decision. Meg de Jong, head of social media at Narrative, suggests some key points to help narrow it down.
Video has become a potent content marketing tactic for generating sales leads. Narrative CEO Neal Farrell explains.
Sanlam Reality’s website scooped top honours for Best Corporate Website at the 2016 SA Publication Forum Awards. Chief Content Officer Jane Smith looks at the key role content plays.
Sanlam Reality’s website was recently awarded top spot in the Best Corporate Website category at the 2016 SA Publication Forum Awards.
The first content marketing survey to be done in South Africa will give marketers a valuable benchmark by which to measure their own efforts. Content Director Robyn Daly elaborates.
Smartphones are playing an integral part in our daily lives. Narrative’s Art Director, Christelle Grobler, explains why we shouldn’t ignore their impact.
Get over it – video is here to stay. All you need is to flick the switch in your head, from daunting to possible, as Content Director Robyn Daly did. Here’s how to make it happen.
Content marketing done right is soft sell, but it has a hard inner core based on creating desire and culminating in a sale, says Business Unit Director Mark Leighton.
More and more brands are getting into content marketing and those that are already onto it are doing more and spending more. Digital opens the door, says Neal Farrell, Narrative’s CEO, but quality and relevance are key.
Long-time sales manager Colin Garden has fielded many questions from marketers on content marketing in his time. It all boils down to one: “What’s in it for me?” The answer is an age-old truth.
What would your customers prefer from you – product pushed at them or a meaningful and personal connection with your brand? Give them content they want with personal flair to build a deeper connection.
Happy 2016! To a new year and a fresh start. While we’re making personal resolutions on diets, habits and goals for the year, it’s opportune to make some on content marketing.
Welcome to The Content Marketer, a comprehensive guide to content marketing. In this magazine, we tell the story behind content marketing, its early roots, literally from the ground up.
Narrative Art Director, Christelle Grobler, uncovers the importance of visuals and how they can determine whether a content marketing tactic will soar to success or sink into ignominy.
Around 23 million South Africans have smartphones. And that number is growing as manufacturers bring in more appealing, user-friendly devices at increasingly affordable prices with ever-improving technology. You get the idea. The only way is up.
Content marketing comes in many guises. This month, paint manufacturer Dulux makes a very clever move and simply takes over a consumer publication.
Neal Farrell peers into the crystal ball for the future of traditional media and the rise of brand-owned media, or content marketing.
Content marketing and the tactics you employ work much harder when they’re part of an integrated strategy. Here’s how to go about it.
The latest research from the Content Marketing Institute shows that content marketing continues to grow. Check out this infographic for the highlights package of the 2015 B2C Benchmarks and Trends report.
“Jingle bells, jingle bells…” Even though we’re all in the height of festive fervour, there’s still time to ask Santa Claus for a few things that will set your content marketing on track for 2015. This is what I’m asking for…
The future is online shopping, and what better way to inspire and inform customers than to give them a digital magazine that fronts the online store. This is how it’s done around the world.
Home improvement enthusiasts now have a new source for their DIY jollies with the launch of Builders digital magazine, Love Your Home.
Get the lowdown on the globe’s content marketing giant: what marketers there are doing and how it’s working for them.
The chase is on. As brands head from offer-focused communication towards an approach that hones in on engaging customers, the appetite for content increases.
Of all the marketing terms searched for on Google, ‘content marketing’ comes out tops. Here are four reasons why marketers care so much about it.
Once upon a time, when horses still pulled ploughs and before cars were a figment of Karl Benz’s imagination, there was a blacksmith called John. He was an astute guy and noticed that the farmers around Illinois were having a hard time ploughing their fields.