The year of the brand video

Video has become a potent content marketing tactic for generating sales leads. Narrative CEO Neal Farrell explains.

Content is the secret sauce in a winning website

Sanlam Reality’s website scooped top honours for Best Corporate Website at the 2016 SA Publication Forum Awards. Chief Content Officer Jane Smith looks at the key role content plays.

Content marketing benchmarks and trends

The first content marketing survey to be done in South Africa will give marketers a valuable benchmark by which to measure their own efforts. Content Director Robyn Daly elaborates.

Is your content optimised for mobile?

Smartphones are playing an integral part in our daily lives. Narrative’s Art Director, Christelle Grobler, explains why we shouldn’t ignore their impact.

Digital opens the door for content marketing

More and more brands are getting into content marketing and those that are already onto it are doing more and spending more. Digital opens the door, says Neal Farrell, Narrative’s CEO, but quality and relevance are key.

The timeless truth about content marketing

Long-time sales manager Colin Garden has fielded many questions from marketers on content marketing in his time. It all boils down to one: “What’s in it for me?” The answer is an age-old truth.

A first for South Africa

Welcome to The Content Marketer, a comprehensive guide to content marketing. In this magazine, we tell the story behind content marketing, its early roots, literally from the ground up.

Creating visual impact in content marketing

Narrative Art Director, Christelle Grobler, uncovers the importance of visuals and how they can determine whether a content marketing tactic will soar to success or sink into ignominy.

Smart content marketers ride the smart device wave

Around 23 million South Africans have smartphones. And that number is growing as manufacturers bring in more appealing, user-friendly devices at increasingly affordable prices with ever-improving technology. You get the idea. The only way is up.

The trend towards brand-owned media

Neal Farrell peers into the crystal ball for the future of traditional media and the rise of brand-owned media, or content marketing.

Content marketing trends from America – Infographic

The latest research from the Content Marketing Institute shows that content marketing continues to grow. Check out this infographic for the highlights package of the 2015 B2C Benchmarks and Trends report.

Dear Father Christmas… 4 content marketing wishes

“Jingle bells, jingle bells…” Even though we’re all in the height of festive fervour, there’s still time to ask Santa Claus for a few things that will set your content marketing on track for 2015. This is what I’m asking for…

Own the media, own the conversation

The chase is on. As brands head from offer-focused communication towards an approach that hones in on engaging customers, the appetite for content increases.

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